Inter-Agency Task Force on the Management of Emerging Infectious Diseases (IATF-EID) Secretary Carlito Galvez, Jr. claimed that the gradual decrease in the daily number of COVID-19 cases stems from a change in people’s behavior and the effectiveness of advertisements featuring President Rodrigo Duterte.

“‘Regarding the drop in our cases, one factor is the change of behavior of the people because we had a commercial that included you, along with what we call infomercials from the business sector. Those are the two factors that we saw having traction. And we believe that with our massive infomercials, sir, — the ‘Ingat Buhay Pa Sa Hanap Buhay’ and the ‘Ingat, Angat Tayong Lahat’ of the business sector — [the figures] changed somehow,” said Galvez.

Citing the case of Cebu City, the retired military general attributed the downward trend of the city’s COVID-19 cases to an overall change in behavior after the president reprimanded the Cebuanos for breaking quarantine rules.

“Last week, sir, they had seven days without casualties. There were no deaths reported. It was reported in a newspaper that Cebu is now performing very well,” Galvez told Duterte, noting that it is important for people to realize the importance of changing their behavior.

Galvez also mentioned the president’s appearance in an advertisement which is a private sector initiative endorsed by the task force to boost consumer confidence as the government gradually reopens the economy.

The Cabinet official believes that the infomercials have impact on the reduction of cases even though they weren’t circulated widely over social media yet.

“We saw that our decision to change tactics was good, that we urged the people themselves to help fight the pandemic. They believe in you, Mayor. When we had the informatics in the buildings, the infomercials, we saw that they really had an impact,” he added.

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