OMG! Probiotic Beer Celebrates SG60 Photo Cred: PR Newswire
Headlines PH | SINGAPORE – July 25, 2025 — As Singapore gears up to celebrate its 60th National Day, Zesty Gut Pte Ltd and Probicient Pte Ltd are raising a glass in a whole new way. The makers of OMG! Probiotic Beer — a unique, gut-friendly wheat brew — are joining the SG60 celebrations with an in-kind sponsorship of events leading up to this year’s National Day Parade. It’s a fusion of national pride, scientific innovation, and social drinking culture that reimagines what a beer can be.
What’s New?
Brewed at 4.2% ABV, OMG! Probiotic Beer is the first of its kind in Singapore — and one of the few globally — to blend the refreshing taste of beer with the health benefits of live probiotics. Developed in collaboration with the National University of Singapore’s Food Science and Technology Department spinoff Probicient, the beer offers drinkers a crisp, smooth flavor that remains uncompromised by its wellness boost. The real game-changer? Each bottle contains live probiotic cultures in amounts comparable to a daily supplement, thanks to a patented fermentation process that retains the probiotics’ antimicrobial properties while preserving flavor integrity.
Brewing a New Wellness Culture
OMG! Probiotic Beer isn’t just a novelty — it’s a nod to Singapore’s future-facing spirit. While most beers are notorious for being gut-unfriendly, OMG! flips the script. The probiotics help support digestion and immune function, turning a casual drink into a wellness-conscious choice. This fusion of fun and function reflects a broader shift in consumer habits: people want indulgence that aligns with their health goals. And with OMG!, they can have both. Its creators are using SG60 not just as a reason to celebrate, but as a platform to showcase how local science and social experiences can blend into something truly groundbreaking.
About the Company
OMG! (short for “Oh My Guts!”) is a Singaporean brand co-founded by Zesty Gut Pte Ltd and Probicient Pte Ltd. The companies specialize in innovating functional foods and beverages that support digestive health without compromising taste. OMG! Probiotic Beer is brewed using patented fermentation tech developed in partnership with NUS, placing the brand at the intersection of science, lifestyle, and sustainability. For more, visit https://ohmyguts.io.
Source: PR Newswire
